Meta expands ads to Threads users in over 30 countries

More people worldwide will be seeing ads on Threads in the future. Back in January, Meta launched a small test of ads visible to a subset of users in the US and Japan, which included a handful of brands. Threads was completely ad-free since it became available a year-and-a-half before that, though Meta had been planning to put ads on the service months before the test began. Now, Meta is rolling out ads on Threads to over 30 countries globally. That means the advertisements will reach a bigger percentage of its 300 million users, though it will be interesting to see if their rollout will have any impact on the service’s steady growth.

Meta didn’t list out those 30 countries, and it also didn’t say how often ads will show up in people’s feeds. Like in the initial test period though, the advertisements will appear in between organic content or posts from people and friends users follow. Meta is opening up ads on Threads to all its eligible advertisers around the world, as well, so users will be seeing placements from more companies, including ones local to their countries. The company told us that it’s adopting a phased approach to its rollout, so advertisements might appear more and more frequently on the service as time goes on.