Fujifilm’s X Half is an $850 digital camera with an analog film aesthetic

Fujifilm has already released one unusual camera this year in the GFX100 RF medium format compact, but it’s latest model may be the most offbeat yet. The $850 X Half is an 18-megapixel digital compact camera, but it uses half of a 1-inch sensor to shoot 3:4 vertical photos. To drive home the retro vibe, it has a rear screen dedicated to displaying the camera’s 13 film simulation modes and can only shoot JPEG and not RAW images.

The name comes from “half-frame” cameras popular in the ’60s, like the famous Olympus Pen F, that use a 35mm film frame sawed in half (18mm x 24mm in size). The backside-illuminated sensor on Fujifilm’s X Half is, well, half that size in both dimensions (8.8mm x 13.3mm) or a quarter the area. It’s also the smallest sensor on any recent Fujifilm digital camera, as the X-series uses the APS-C format and GFX models medium format. In fact, the X Half has the same 3:4 vertical ratio as Fuji’s Instax Mini instant cameras — so you can make prints using an Instax Mini printer via the new dedicated X Half smartphone app.

The X Half naturally uses Fujifilm’s film simulation and grain effect modes. Among the new ones are “light leak” for a blown-out quality that happens when film get exposed to light inadvertently, “expired film” and “halation,” an effect caused by light bouncing off film emulsion layers. To really get you into that analog film mood, you can switch to the new Film Camera Mode that limits your view to the optical viewfinder, makes you pull a frame advance lever for each new shot and only lets you see the photos once they’re “developed” through the X Half app. It even produces a “contact sheet” layout for 36, 54 or 72 images.

Another feature is 2-in-1 images that let you combine two still images or movies into one composition in-camera for extra artistic possibilities (using the film advance lever again). That also means the X Half can shoot video as well as photos, with a vertical or square size (up to 2,160 x 2,160) that looks ideal for social media — especially with film simulations applied. Also exuding nostalgic vibes is the “Date Stamp” function that lets you imprint dates in the bottom right of images, just like on old-school Kodak-style film camera.

On top of the main rear 2.40inch LCD 3:4 monitor, the X Half has an optical rather than an electronic viewfinder, adding another analog touch (and the accompanying parallax distortion errors). The camera itself is small enough to slide into a pocket and weighs just 210 grams (7.4 ounces). Other features include a built-in flash, massive 880 frame battery life and SD UHS-I card slot.

The X Half looks like it could be coveted by social media users or anyone looking for a fun party or vacation camera. However, it’s expensive considering that you can just get an Instax (or regular film camera and a lot of film) for a lot less. Fujifilm has definitely captured the photography zeitgeist before with models like the X100 VI, though, so I wouldn’t be surprised if it becomes a hit. The X Half is now on preorder for $850 (in black, charcoal silver and silver) with shipping set to start on June 12.