Samsung’s Latest Vision AI TVs Offered with Limited-Time Discount (May 4th) and New Audio Lineup

Samsung Electronics America has introduced its 2025 TV lineup, featuring the integration of Samsung Vision AI across a broad range of displays, including Neo QLED 8K, Neo QLED 4K, OLED, QLED, and The Frame.

I tested the Samsung NQ990F, the new 8K NEO QLED TV with an 85-inch display, a month ago at the Samsung Labs. The image quality is impressive, with the new glare-free 2.0 technology.

To celebrate the debut, Samsung is offering a special promotion: now through May 4, customers who purchase a qualifying 2025 TV or audio product on Samsung.com can receive a free Music Frame (one of our Best of CES 2024) —a customizable speaker that plays music while displaying a favorite photo. Alternatively, eligible buyers can choose to receive a $100 Samsung credit with their purchase of select 2025 TVs and soundbars.

At the core of Samsung Vision AI are features designed to make content discovery, interaction, and personalization more intuitive. With Click to Search, viewers can access real-time information such as actor bios and content suggestions without interrupting the program. Live Translate removes language barriers by converting closed captions from live broadcasts into one of seven supported languages. Viewers wearing a Galaxy Watch can use Universal Gestures to pause a show, adjust volume, or navigate menus using hand movements. Meanwhile, Generative Wallpaper transforms the TV into a dynamic art display by creating custom images based on user preferences.

Samsung Vision AI also integrates seamlessly with the SmartThings platform, placing TVs at the center of the connected home. The Home Insights feature provides updates about the household environment, including a 3D Map View showing all connected devices. Pet Care and Family Care features use on-device AI to detect a dog barking or a baby crying, sending alerts to the user and offering the ability to check live video feeds from connected cameras.

AI Picture uses AI Upscaling to transform older content with lower pixel count into 4K or 8K resolution for audio and visual enhancements, delivering improved clarity and sharpness. AI Sound adapts the audio output to suit the acoustics of the room and the type of content being played. Samsung is also promising up to seven years of OS updates via its new One UI Tizen platform, which features a streamlined interface and support for custom user profiles to cater to individual viewing habits.

A month ago, I tested a few of the new NEO QLED and OLED TVs at the Samsung Labs. Stay tuned for my hands-on review article.

Samsung Expands 2025 Soundbar Lineup with Smarter Audio and Sleeker Designs

Two weeks ago, Samsung expanded its Q-Series and B-Series soundbar offerings for 2025. The new soundbars include key features such as 3D Dolby Atmos for immersive audio, SpaceFit Sound Pro Plus for AI-powered room calibration, and Q-Symphony, now optimized to sync audio with the Music Frame’s placement in the room. Other highlights include Active Voice Amplifier Pro for enhanced dialogue clarity and Dynamic Bass Control for cleaner, distortion-free low frequencies.

Samsung HW-Q990F flagship soundbar set

New soundbar models include the HW-Q990F ($1,999), HW-Q900F ($1,399), HW-Q800F ($999), and the newly introduced HW-QS700F ($699), which offers a slim design and built-in gyro sensor for flexible vertical or horizontal placement. The HW-Q600F ($599) is also slated to launch soon. The B-Series lineup will feature models such as the HW-B750F ($449), HW-B630F ($299), HW-B550F ($199), and HW-B400F ($119), all of which are expected to arrive in the near future.

Samsung’s S-Series soundbars will continue to be offered alongside the new models. With this comprehensive expansion of both TVs and audio products, Samsung is emphasizing long-term support, intelligent personalization, and immersive entertainment experiences. For more information, visit Samsung.com.

New models include:

Q-Series

HW-Q990F – $1,999
HW-Q900F – $1,399
HW-Q800F – $999
HW-QS700F – $699 – features a slim design and built-in gyro sensor for flexible placement
HW-Q600F – $599 (Coming Soon)