This article covers a developing story. Continue to check back with us as we will be adding more information as it becomes available.
At its September 9 ‘Awe Dropping’ hardware keynote, Apple officially unveiled its next-generation lineup of flagship iPhone handsets. Alongside the base-level iPhone 17 and the super-slim iPhone Air, the tech giant took the wraps off its highly anticipated high-end 17 Pro and 17 Pro Max models.
The new handsets ship with Apple’s latest-and-greatest A19 Pro chipset, a new vapor chamber for improved cooling, larger battery packs than their predecessors, a new 48-megapixel Pro Fusion camera system, 4X and 8X Fusion Telephoto zoom capabilities, and a Center Stage front-facing selfie camera.
Apple’s latest Pro iPhones are a genuine design shake-up
The iPhone 17 Pro and 17 Pro Max buck the iPhone’s tired design language
Design wise, the torrent of pre-keynote leaks proved accurate. Both the 17 Pro and 17 Pro Max offer a new aluminum unibody design with a rear-facing cutout, in addition to a new bar-style camera plateau. A new Ceramic Shield 2 glass formulation provides improved scratch resistance, while the metal’s proprietary alloy is designed for improved thermal efficiency, rigidity, and lightness.
The new full-width camera bar isn’t just for looks, either: it provides additional internal space for more battery capacity, it helps in the heat dissipation process, and it integrates the antenna system around its plateu for improved signal reception.
The iPhone 17 Pro and 17 Pro Max are available now for pre-order, with a shipping date of September 19. The standard-sized 17 Pro starts at $1,099, while the plus-sized 17 Pro Max is listed at a base price of $1,199. Colorways include silver, deep blue, and cosmic orange. All Pro models start at 256GB of storage, and the Pro Max is available in a 2TB configuration for the very first time.
More to come…
